Matsuri—Japanese festivals—are vibrant gatherings where communities celebrate the seasons, give thanks, and come together in joyful spirit. From the thunder of taiko drums and the glow of paper lanterns to the aroma of sizzling street food, a matsuri is less a performance than a living tradition that welcomes locals and visitors alike.   What Is a Matsuri? At its heart, a matsuri is a community celebration often connected to a shrine, a seasonal milestone, or local history. While rooted in tradition, festivals are remarkably open: streets fill with music, dancers form circles you can join, and neighborhoods proudly showcase their unique styles.   So Many Styles, So Much Energy Japan’s festivals are wonderfully diverse. You’ll see mikoshi—portable shrines—carried on shoulders through narrow streets; floats (some on wheels) rolling by to the beat of drums; raucous festivals where floats are pushed, spun, or even crashed into each other; and fiery rites where sacred objects are symbolically burned to purify and renew. Daytime can feel like a neighborhood parade—night brings a magical shift: lanterns glow, chants rise, and the crowd moves as one.   Street Food & Stalls Most matsuri feature rows of yatai (food stalls): yakisoba, takoyaki, grilled corn, shaved ice, candy apples, and more. Game stalls offer goldfish scooping or ring toss for kids. It’s casual, delicious, and social—the snack-in-one-hand, cheer-with-the-other kind of evening.   Joining the Festival Matsuri aren’t just for watching—many invite participation. You might rent a yukata in summer, learn simple dance steps, or join a chanting crowd as the procession passes. ...

Omikuji (おみくじ) are traditional Japanese fortune slips found at Shinto shrines and Buddhist temples.Visitors draw them to receive guidance or predictions about different aspects of life, such as health, love, business, or travel.The word omikuji comes from kuji (lottery), reflecting the random nature of drawing a slip. History of Omikuji The origins of omikuji can be traced back to the Heian period (794–1185).Initially, they were used for decision-making at temples, often to determine important matters by divine will.Over time, omikuji became more accessible and transformed into a fortune-telling practice for ordinary people. Types of Fortunes Daikichi (大吉) – Great Blessing The best result, symbolizing excellent fortune, success, and happiness. Chūkichi (中吉) & Shōkichi (小吉) – Middle & Small Blessings Moderate luck, often meaning gradual progress or small successes. Kichi (吉) – Blessing A general good fortune, but with advice to be cautious. Suekichi (末吉) – Future Blessing Luck that will come later, after patience and effort. Kyō (凶) – Curse / Bad Luck Unfavorable fortune. However, it often comes with advice on how to overcome challenges. How to Draw an Omikuji Approach the omikuji stand at a shrine or temple. Pay a small fee (usually 100–300 yen). There are two common styles: Lottery Box Style Shake a wooden box until a numbered stick comes out, then receive the corresponding fortune slip.   Self-Service Box Style Place your coin into a donation box, and directly pick one folded paper slip from the box yourself. Read your fortune and reflect on its message. What to Do with ...

Ema (絵馬) are small wooden plaques sold at Shinto shrines in Japan.Visitors write their wishes or prayers on them and then hang the plaques at the shrine. The word ema literally means "picture horse"—originally, people offered horses to the gods, but over time this practice was replaced with wooden tablets. History of Ema The tradition of ema dates back to the Nara period (710–794).At first, real horses were given as offerings to deities for protection or blessings. Later, images of horses were drawn on wooden plaques instead, making the offering more symbolic and widely accessible. Today, ema can feature not only horses but also a variety of designs depending on the shrine and the type of prayer. Common Types of Ema Love and Relationships Ema with heart motifs or couples are common at shrines dedicated to love, such as Jishu Shrine in Kyoto.Visitors pray for romance, marriage, or harmony in relationships. Academic Success At shrines near universities, ema often feature designs for education.Students write their wishes for passing entrance exams or academic achievement. Health and Longevity Ema related to good health or recovery from illness are found at shrines focusing on healing deities. Business and Prosperity Some ema are decorated with coins or treasure symbols, used by people wishing for financial stability and success. Designs and Seasonal Variations Zodiac Signs: Many shrines sell ema with the year’s zodiac animal. Shrine-Specific Motifs: Some shrines have unique ema with images of their main deity. Seasonal Events: For New Year’s, special ema are released for wishes for the ...

Omamori are traditional Japanese amulets sold at Shinto shrines and Buddhist temples.The word "omamori" comes from the verb mamoru (to protect), and these small charms are believed to provide protection and bring good fortune. They are usually made of brocade cloth, with a piece of paper or wood inside that contains prayers or blessings. Common Types of Omamori 1. Health and Safety Kenko Mamori (健康守り) : For good health and recovery from illness. Kotsu Anzen (交通安全) : Protection for drivers, cyclists, and travelers. 2. Success and Achievement Gakugyo Joju (学業成就) : Academic success, popular among students. Shobai Hanjo (商売繁盛) : Prosperity in business and financial stability. 3. Love and Relationships Enmusubi (縁結び) : For love, marriage, and strong relationships. Anzan (安産) : Safe childbirth and healthy babies. 4. Protection from Evil Yakuyoke (厄除け) : To ward off evil spirits and misfortune. Shiawase Mamori (幸せ守り) : General happiness and well-being. Colors and Designs Omamori come in a variety of colors, and each has a symbolic meaning: Red: Energy, protection, vitality White: Purity, peace, safe childbirth Gold: Wealth and prosperity Pink: Love and relationships Where to Buy Omamori Omamori are sold at almost every shrine and temple in Japan.Some of the most famous places include: Meiji Jingu (Tokyo): Wide variety of omamori for health, love, and business. Kiyomizu-dera (Kyoto): Popular for academic success charms. Izumo Taisha (Shimane): Famous nationwide as the shrine for love and marriage. 💡 Price Range: Most omamori cost between 500–1,000 yen ($3–7 USD).Special or seasonal charms may be slightly more expensive. How to ...

Umeboshi (Japanese pickled plums) are known for their intense sourness and saltiness. When you try umeboshi for the first time, the taste can be surprising, but it pairs perfectly with rice. Truly delicious umeboshi retain the natural sweetness of the plum, with minimal saltiness, resulting in a refreshing and refined flavor. The aroma of shiso (perilla) enhances this flavor, making it an essential part of the Japanese dining table.   What is Umeboshi? Umeboshi is made by pickling Japanese plums in salt and drying them under the sun. During this process, fermentation enhances the sour flavor of the plums. Umeboshi contains citric acid and other nutrients, and has long been believed to have medicinal properties.   The First Umeboshi Experience When you taste umeboshi for the first time, you might be surprised by its extreme sourness, often causing a rush of saliva that catches you off guard. It's a unique experience—one that may leave you thinking, "What just happened?" This is the power of umeboshi. What’s even more interesting is that after this initial encounter, simply seeing an image of umeboshi can trigger that same rush of saliva. This is a classic example of conditioned reflex—once you’ve experienced it, the mere sight of umeboshi brings back the taste, and the saliva follows.   How to Make Umeboshi Selecting the Plums Start with firm, unblemished green plums. Salting the Plums The plums are pickled in salt for several days to draw out moisture. The amount of salt used is typically around 20% of the plum's weight. ...