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: Why Energy Drinks in Japan Come in Tiny Brown Bottles

Walk into almost any Japanese convenience store and you will notice something unusual in the drinks section: rows of tiny brown glass bottles with gold caps. At first glance they look more like medicine than something you would casually pick up and drink.These bottles are Japan's traditional nutritional drinks. Long before large cans of Monster or Red Bull became a fixture of modern life, Japanese workers were relying on these small tonic-style drinks to fight fatigue and push through long workdays.Today they still hold their ground alongside modern energy drinks, representing two distinct generations of how people in Japan recharge. ...