Whenever and wherever Japanese people travel, one thing is always on their mind — souvenirs, or omiyage (お土産). In Japan, bringing back souvenirs isn’t just about buying gifts; it’s about sharing your experience and showing thoughtfulness toward others. Whether it’s for friends, family, coworkers, or neighbors, bringing home omiyage is a deeply rooted social custom. More Than a Gift — A Gesture of Connection Souvenirs represent the joy of travel and the appreciation of those waiting back home. In Japan, it’s almost unthinkable to return from a trip without omiyage. People might even feel embarrassed to come back empty-handed ...
