Japan is often seen as a country full of traditions and rituals—but strangely, most Japanese people don’t identify as “religious.” They rarely go to church or temples on a regular basis,yet they’ll visit shrines during New Year, buy charms for good luck,and pray before exams or big events. So why do Japanese people still buy omamori,even if they don’t think of themselves as religious? Let’s explore this fascinating question. What Are Omamori? Omamori (お守り) are small amulets sold at shrines and temples across Japan.They’re believed to provide blessings and protection in specific areas—for example, safe travels, good health, exam success, ...
