shincha

: Sencha: Japan’s Classic Everyday Green Tea

Sencha is the green tea most Japanese people drink every day. A small cup after meals, during work, or when guests arrive — sencha is the quiet heartbeat of daily life. Its bright color, clean aroma, and gentle bitterness embody the balance of Japanese taste. How Sencha Is Made Fresh tea leaves are harvested in spring, quickly steamed for about 30–60 seconds to stop oxidation, then rolled and dried into fine needle-like shapes. This short steaming preserves the vivid green color and refreshing aroma. The rolling process draws out the natural oils, giving sencha its signature sweetness and clear ...

: The Culture of Green Tea in Japan: From Shincha Season to Everyday Hospitality

Few drinks capture the heart of Japanese daily life as beautifully as green tea — called ocha (お茶). It’s more than just a beverage; it’s a quiet ritual that reflects respect, mindfulness, and connection. From the first flush of shincha (“new tea”) in spring to the humble cup shared with guests, green tea accompanies every season and emotion of life in Japan. Shincha: The Taste of a New Season Every year in early May, tea farmers across Japan begin harvesting the year’s first young tea leaves — known as shincha. This tea is prized for its fresh, grassy aroma ...