In Japan, rice is more than just a staple food — it’s a symbol of life, gratitude, and seasonal change. Every autumn, the arrival of shinmai , or “newly harvested rice,” is celebrated across the country. When New Rice Arrives Harvest begins in southern Japan around early August and slowly moves northward. By the time Hokkaido finishes in October, the entire country is surrounded by the scent of fresh rice. Thanks to Japan’s advanced storage and milling systems, rice quality remains high throughout the year. Even rice that’s a year old still tastes good — but shinmai stands apart. ...