Abbreviations

Almost a quiz problem! Abbreviations are abundant in Japan

Is it because Japanese culture value minimalism and simplicity? Japanese people seem to be very enthusiastic in shortening the words. For instance, we call a remote controller ‘Remo-Con’ and a smart phone is usually called ‘Sma-Pho’ in Japan. Even the world’s big names have been converted into Staba (Starbucks) and Bana-Ripa (Banana Republic). Will Mr Brad Pitt ever know that he is most commonly called ‘Bra-Pi’ in Japan?! Often the words are abbreviated paying no attention to English syllables so it would sound quite peculiar for the people who speak English; they are rather created much depends on the sound ...

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