Is it because Japanese culture value minimalism and simplicity? Japanese people seem to be very enthusiastic in shortening the words. For instance, we call a remote controller ‘Remo-Con’ and a smart phone is usually called ‘Sma-Pho’ in Japan. Even the world’s big names have been converted into Staba (Starbucks) and Bana-Ripa (Banana Republic). Will Mr Brad Pitt ever know that he is most commonly called ‘Bra-Pi’ in Japan?! Often the words are abbreviated paying no attention to English syllables so it would sound quite peculiar for the people who speak English; they are rather created much depends on the sound ...
