Why “YUNOMI”?

Few drinks capture the heart of Japanese daily life as beautifully as green tea — called ocha (お茶). It’s more than just a beverage; it’s a quiet ritual that reflects respect, mindfulness, and connection. From the first flush of shincha (“new tea”) in spring to the humble cup shared with guests, green tea accompanies every season and emotion of life in Japan.   Shincha: The Taste of a New Season Every year in early May, tea farmers across Japan begin harvesting the year’s first young tea leaves — known as shincha. This tea is prized for its fresh, grassy aroma ...

What is Shichi-Go-San? Shichi-Go-San (literally “Seven-Five-Three”) is a traditional Japanese celebration held every year on November 15th. It marks an important rite of passage for children: three and seven-year-old girls, and three and five-year-old boys. Families visit Shinto shrines to express gratitude for healthy growth and to pray for future well-being. Origins and History The custom began during the Heian period (794–1185) among noble families. Each age represented a milestone: 3 years old – Children were allowed to grow out their short, shaved hairstyles. 5 years old (boys) – Boys wore hakama trousers for the first time. 7 years old ...

What is a Torii? A torii gate is a traditional Japanese structure that marks the entrance to a sacred space, most often a Shinto shrine. Passing through a torii means moving from the everyday, secular world into a spiritual realm. With their striking vermilion color and elegant shape, torii are one of the most iconic symbols of Japan. History and Meaning The origins of torii are not entirely clear, but they have been part of Japanese religious culture for centuries. The word "torii" is often translated as "bird perch," though its exact roots are debated. In Shinto belief, the torii ...

If you think every foreign-sounding word in Japan comes from English… think again! Many words that sound English actually come from German or French — and most Japanese people don’t even realize it. It’s one of those delightful quirks of language that shows how Japan borrowed, mixed, and reinvented words in its own way. Let’s explore some examples that might surprise you!   German Words Hiding in Plain Sight During the Meiji era (late 19th century), Japan learned a lot from Germany — especially in medicine and science. That’s why many “English-looking” words in Japanese actually came from German.   ...

What Is Oshogatsu (Japanese New Year)? In Japan, New Year’s celebrations, called Oshogatsu (お正月), are the most important annual event. Unlike Western countries where December 31 is central, Japanese families focus on January 1–3, spending time with relatives, visiting shrines, and preparing symbolic food. It is a time for starting fresh, showing gratitude, and praying for health, happiness, and prosperity in the year ahead. Decorations for the New Year Kadomatsu (門松) Kadomatsu are bamboo and pine decorations placed at the entrance of homes or buildings. The bamboo represents growth and strength, while pine symbolizes longevity and resilience.They are meant to ...

Matsuri—Japanese festivals—are vibrant gatherings where communities celebrate the seasons, give thanks, and come together in joyful spirit. From the thunder of taiko drums and the glow of paper lanterns to the aroma of sizzling street food, a matsuri is less a performance than a living tradition that welcomes locals and visitors alike.   What Is a Matsuri? At its heart, a matsuri is a community celebration often connected to a shrine, a seasonal milestone, or local history. While rooted in tradition, festivals are remarkably open: streets fill with music, dancers form circles you can join, and neighborhoods proudly showcase their ...

Omikuji (おみくじ) are traditional Japanese fortune slips found at Shinto shrines and Buddhist temples.Visitors draw them to receive guidance or predictions about different aspects of life, such as health, love, business, or travel.The word omikuji comes from kuji (lottery), reflecting the random nature of drawing a slip. History of Omikuji The origins of omikuji can be traced back to the Heian period (794–1185).Initially, they were used for decision-making at temples, often to determine important matters by divine will.Over time, omikuji became more accessible and transformed into a fortune-telling practice for ordinary people. Types of Fortunes Daikichi (大吉) – Great Blessing ...

Ema (絵馬) are small wooden plaques sold at Shinto shrines in Japan.Visitors write their wishes or prayers on them and then hang the plaques at the shrine. The word ema literally means "picture horse"—originally, people offered horses to the gods, but over time this practice was replaced with wooden tablets. History of Ema The tradition of ema dates back to the Nara period (710–794).At first, real horses were given as offerings to deities for protection or blessings.Later, images of horses were drawn on wooden plaques instead, making the offering more symbolic and widely accessible.Today, ema can feature not only horses ...

Omamori are traditional Japanese amulets sold at Shinto shrines and Buddhist temples.The word "omamori" comes from the verb mamoru (to protect), and these small charms are believed to provide protection and bring good fortune. They are usually made of brocade cloth, with a piece of paper or wood inside that contains prayers or blessings. Common Types of Omamori 1. Health and Safety Kenko Mamori (健康守り) : For good health and recovery from illness. Kotsu Anzen (交通安全) : Protection for drivers, cyclists, and travelers. 2. Success and Achievement Gakugyo Joju (学業成就) : Academic success, popular among students. Shobai Hanjo (商売繁盛) : ...

Umeboshi (Japanese pickled plums) are known for their intense sourness and saltiness. When you try umeboshi for the first time, the taste can be surprising, but it pairs perfectly with rice. Truly delicious umeboshi retain the natural sweetness of the plum, with minimal saltiness, resulting in a refreshing and refined flavor. The aroma of shiso (perilla) enhances this flavor, making it an essential part of the Japanese dining table.   What is Umeboshi? Umeboshi is made by pickling Japanese plums in salt and drying them under the sun. During this process, fermentation enhances the sour flavor of the plums. Umeboshi ...