Why “YUNOMI”?

Green tea may all look the same, but there are actually several kinds — each with its own aroma, flavor, and story. In Japan, the basic method is to steam the leaves to stop oxidation, then roll and dry them for storage; small differences in steaming time, shading, roasting, and which parts of the plant are used lead to surprisingly different cups. Sencha — The Bright Everyday Standard Japan’s daily staple since the Edo era, sencha is made by steaming fresh young leaves, then rolling and drying to seal in verdant aroma for casual, everyday drinking. Flavor & brew in ...

At the center of many traditional Japanese sweets lies Anko (あんこ) — a sweet red bean paste made from azuki beans. Its gentle sweetness, earthy aroma, and smooth texture have made it an essential part of Japan’s dessert culture for centuries. From Ohagi and Dorayaki to Taiyaki and Daifuku, you’ll find anko in nearly every wagashi (traditional sweet) across Japan.   What Is Anko? Anko is made by slowly simmering azuki beans with sugar until the beans become tender and sweet. The result is a thick, sweet paste that perfectly balances natural earthiness with delicate sweetness — never too sugary. ...

When you enter a Japanese home, the first space you see is the genkan (玄関) — the traditional entryway where shoes are removed. It may look small and simple, but it reflects deep values in Japanese daily life. This humble step-down area tells a story of cleanliness, respect, and mindfulness — all before you even step inside.   What Is a Genkan? The genkan is a recessed entry space found in almost every Japanese home. It serves as a boundary between the outside world and the clean indoor living area. The custom dates back to the Heian period, when nobles ...

Japan is often seen as a country full of traditions and rituals—but strangely, most Japanese people don’t identify as “religious.” They rarely go to church or temples on a regular basis,yet they’ll visit shrines during New Year, buy charms for good luck,and pray before exams or big events. So why do Japanese people still buy omamori,even if they don’t think of themselves as religious? Let’s explore this fascinating question. What Are Omamori? Omamori (お守り) are small amulets sold at shrines and temples across Japan.They’re believed to provide blessings and protection in specific areas—for example, safe travels, good health, exam success, ...

Few drinks capture the heart of Japanese daily life as beautifully as green tea — called ocha (お茶). It’s more than just a beverage; it’s a quiet ritual that reflects respect, mindfulness, and connection. From the first flush of shincha (“new tea”) in spring to the humble cup shared with guests, green tea accompanies every season and emotion of life in Japan.   Shincha: The Taste of a New Season Every year in early May, tea farmers across Japan begin harvesting the year’s first young tea leaves — known as shincha. This tea is prized for its fresh, grassy aroma ...

What is Shichi-Go-San? Shichi-Go-San (literally “Seven-Five-Three”) is a traditional Japanese celebration held every year on November 15th. It marks an important rite of passage for children: three and seven-year-old girls, and three and five-year-old boys. Families visit Shinto shrines to express gratitude for healthy growth and to pray for future well-being. Origins and History The custom began during the Heian period (794–1185) among noble families. Each age represented a milestone: 3 years old – Children were allowed to grow out their short, shaved hairstyles. 5 years old (boys) – Boys wore hakama trousers for the first time. 7 years old ...

What is a Torii? A torii gate is a traditional Japanese structure that marks the entrance to a sacred space, most often a Shinto shrine. Passing through a torii means moving from the everyday, secular world into a spiritual realm. With their striking vermilion color and elegant shape, torii are one of the most iconic symbols of Japan. History and Meaning The origins of torii are not entirely clear, but they have been part of Japanese religious culture for centuries. The word "torii" is often translated as "bird perch," though its exact roots are debated. In Shinto belief, the torii ...

If you think every foreign-sounding word in Japan comes from English… think again! Many words that sound English actually come from German or French — and most Japanese people don’t even realize it. It’s one of those delightful quirks of language that shows how Japan borrowed, mixed, and reinvented words in its own way. Let’s explore some examples that might surprise you!   German Words Hiding in Plain Sight During the Meiji era (late 19th century), Japan learned a lot from Germany — especially in medicine and science. That’s why many “English-looking” words in Japanese actually came from German.   ...

What Is Oshogatsu (Japanese New Year)? In Japan, New Year’s celebrations, called Oshogatsu (お正月), are the most important annual event. Unlike Western countries where December 31 is central, Japanese families focus on January 1–3, spending time with relatives, visiting shrines, and preparing symbolic food. It is a time for starting fresh, showing gratitude, and praying for health, happiness, and prosperity in the year ahead. Decorations for the New Year Kadomatsu (門松) Kadomatsu are bamboo and pine decorations placed at the entrance of homes or buildings. The bamboo represents growth and strength, while pine symbolizes longevity and resilience.They are meant to ...

Matsuri—Japanese festivals—are vibrant gatherings where communities celebrate the seasons, give thanks, and come together in joyful spirit. From the thunder of taiko drums and the glow of paper lanterns to the aroma of sizzling street food, a matsuri is less a performance than a living tradition that welcomes locals and visitors alike.   What Is a Matsuri? At its heart, a matsuri is a community celebration often connected to a shrine, a seasonal milestone, or local history. While rooted in tradition, festivals are remarkably open: streets fill with music, dancers form circles you can join, and neighborhoods proudly showcase their ...